Use Cases
Pick the audience that sounds most like you — the page tells you exactly what changes and why.
WordPress Agencies
Build & ship multilingual client sites
Clean extension points, performance that doesn’t regress Lighthouse, and a free GPL license on every site you ship.
Read the WordPress-agency story - No per-site license, no agency tier
- 200+ hooks, REST API, WP-CLI, addon system
- Importers from WPML, Polylang, TranslatePress
- Full multisite support — subsite per client works
Marketing Agencies
Hand campaign copy to translators safely
Get campaign pages into other languages without handing out admin accounts, and see which translations have drifted from the source.
Read the marketing-agency story - Dedicated Translator role, scoped to translations only
- Machine translation across four API providers, the WordPress 7.0+ AI Client, or your own agency endpoint
- XLIFF 2.0 export/import for outside translators
- Multi-client safe — clean separation per site
E-Commerce
WooCommerce in many languages & currencies
Sell in every market while keeping checkout fast. Stock stays in sync, exchange rates refresh on a schedule from the source you choose, emails go out in the customer’s language.
Read the e-commerce story - Multi-currency with a scheduled FX-rate sync (you supply the source)
- Inventory & SKU sync across language siblings
- Localized order & shipping emails
- Cart fragment isolation — no stale mini-cart
Publishers
News, magazines & multilingual blogs
Run a multilingual archive without dragging down category pages or confusing Google. Fast everywhere, hreflang done right.
Read the publisher story - Plugin code stays a small fraction of total page time, with a 3-layer cache in front of it
- CDN-friendly cache tags for per-language purges
- Language fallback chains so a gap never renders an empty page
- Hreflang + sitemap alternates auto-emitted